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Consumer Psychology for Marketing Book
* Excludes Voucher Code Discount Also available Used from £3.78
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Blackwell
Consumer Psychology for Marketing offers a comprehensive, sophisticated treatment of consumer psychology. It tackles the subject directly from the viewpoint of marketing management, placing emphasis on market segmentation, product positioning and...
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Foyles
Offers a treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product...
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Pickabook
Gordon Foxall, Ronald E. Goldsmith, Stephen Brown
- 1861523718
- 9781861523716
- Gordon Foxall, Ronald E. Goldsmith, Stephen Brown
- 25 June 1998
- Thomson Learning
- Paperback (Book)
- 260
- 2nd Revised edition
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