Consumer Psychology for Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Psychology for Marketing Book

A treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. The book has an international approach which is reflected in language, examples and scope.Read More

from£59.12 | RRP: £40.99
* Excludes Voucher Code Discount Also available Used from £3.78
  • Blackwell

    Consumer Psychology for Marketing offers a comprehensive, sophisticated treatment of consumer psychology. It tackles the subject directly from the viewpoint of marketing management, placing emphasis on market segmentation, product positioning and...

  • Foyles

    Offers a treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product...

  • Pickabook

    Gordon Foxall, Ronald E. Goldsmith, Stephen Brown

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