The Fundamentals of Creative Advertising Book + PRICE WATCH

The Fundamentals of Creative Advertising Book

Presents an introduction to the key elements of creative advertising and takes the reader, step-by-step, through different stages of the creative process, including how advertising agencies plan, generate, create and produce advertising campaigns.Read More

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  • Blackwell

    The Fundamentals of Creative Advertising provides students with an understanding of how advertising agencies create and produce ad campaigns. The focus is on the various media available, the thinking and planning behind the campaign...

  • 2940373183
  • 9782940373185
  • Ken Burtenshaw, Nik Mahon, Caroline Barfoot
  • 4 December 2006
  • AVA Publishing
  • Paperback (Book)
  • 176

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