It's Not How Good You Are, It's How Good You Want To Be Book + PRICE WATCH

It's Not How Good You Are, It's How Good You Want To Be Book

This is a pocket bible for the talented and timid to help make the unthinkable thinkable and the impossible possible. Top advertising guru Paul Arden offers his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, and making mistakes.Read More

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    It's Not How Good You Are It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket "bible" for the talented and timid to help make the unthinkable and the impossible possible. Advertising guru Paul Arden offers up his wisdom on issues as diverse as problem solving responding to a brief communicating playing your cards right making mistakes and creativity all endeavours that can be applied to aspects of modern life. This book provides an insight into the world of advertising and is a quirky compilation of quotes facts pictures wit and wisdom packed into easy-to-digest bite-sized spreads.

  • 0714843377
  • 9780714843377
  • Paul Arden
  • 31 May 2003
  • Phaidon Press Ltd
  • Paperback (Book)
  • 128
  • ...

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