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Storynomics: Story Driven Marketing in the Post-Advertising World Book
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TheBookPeople
Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success. McKee distils a lifetime of narrative insight into the Eight Essential Steps of Story structure. This invaluable wisdom will help you develop the identity of your brand and hold the attention of your audience.
- 0413778002
- 9780413778000
- , Gerace, Thomas
- 17 May 2018
- Methuen Publishing Ltd
- Hardcover (Book)
- Book
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