HOME | BESTSELLERS | NEW RELEASES | PRICE WATCH | FICTION | BIOGRAPHIES | E-BOOKS |
Niche: Why the Market No Longer Favours the Mainstream Book
* Excludes Voucher Code Discount Also available Used from £3.46
-
Play
There is a new rule in business: don't aim for the middle market - unless you're cheaper than cheap you're going to fail. Instead find a Niche and reap the rewards. Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO Moleskine and specialist media like The Economist have all concentrated on being the best they can be - and customers have flocked to them as a result. For sixty years our cultural consumption has been controlled by the giants of the mass market. But thanks to the recession they have become weak and defensive and are now in a desperate fight for their lives. From this new cultural terrain the niche has evolved to become the place where innovation flourishes and sales take off. From the author of CYBURBIA comes a superb examination of the growing proportion of economic political and cultural activity aimed not at the mainstream audience but at tightly defined but globally scattered niches bound together by the power of the net.
- 1408703262
- 9781408703267
- James Harkin
- 3 March 2011
- Little, Brown
- Hardcover (Book)
- 250
Would you like your name to appear with the review?
We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.
All form fields are required.