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The Art of Looking Sideways

 
The Art of Looking Sideways book cover
If you search on youtube for "the art of looking sideways" you'll come across a 10 minute interview with the late Alan Fletcher. The man was clearly a visionary and apparently loved his Mac ;-) If you're not into graphic design that much (like me) yet you're into philosophy or psychology, marketing or coaching, leadership or teaching or any other field where the human condition is front & center you'll still find lots of wonderful things in this book, if only by reading the quotes and the stories. This book has been created by a discovering man, a collecting man and especially a listening and thinking man. He supposedly worked 18! years on this book. No wonder it's such a source of inspiration and insight. I adore the 'chapters' on creativity and meanings. There are 72 'chapters' in total in this book, each covering a certain 'topic'. I prefer to call them 'mentalities'. Fletcher calls them '72 slices of life' and '72 slices of your brain'. The two most genius properties of this ... read more.

Written by Alan Fletcher.
Published 30 June 2001.
Published by Phaidon Press Ltd.
rrp £24.95.
534 pages Hardcover.
ISBN: 0714834491
ISBN-13: 9780714834498
 
 
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