eMarketing eXcellence: Planning and optimising your digital marketing (Emarketing Essentials) Book + PRICE WATCH * Amazon pricing is not included in price watch

eMarketing eXcellence: Planning and optimising your digital marketing (Emarketing Essentials) Book

Combines approaches to marketing planning with the use of e-models and e-tools. This book shows you how to: draw up an outline e-marketing plan; evaluate and apply e-marketing principles and models; integrate online and offline communications; implement customer-driven e-marketing; reduce costly trial and error; and drive your e-business forward.Read More

from£N/A | RRP: £25.99
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  • Blackwell

    A guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with creative use of new digital communications. It is designed to support both marketers who are integrating e-marketing into...

  • 0750689455
  • 9780750689458
  • Dave Chaffey, PR Smith
  • 15 May 2008
  • A Butterworth-Heinemann Title
  • Paperback (Book)
  • 528
  • 3
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