Understanding Marketing (Pocket Mentor Series) Book + PRICE WATCH * Amazon pricing is not included in price watch

Understanding Marketing (Pocket Mentor Series) Book

Even if you aren't a marketer, you need to understand the essentials of marketing and how they relate to your business. This book helps you: grasp and navigate the basic elements of a marketing strategy and plan; understand your markets; and, plan effective marketing programs, advertising campaigns, and sales promotions.Read More

from£8.69 | RRP: £6.49
* Excludes Voucher Code Discount Also available Used from £8.75
  • Blackwell

    This book will teach you to create a marketing orientation in your group or firm; understand and navigate the steps in the marketing process; and plan effective marketing programs, advertising campaigns, and sales promotions. Even if you aren't a...

  • Pickabook

    Harvard Business School Press

  • 142212892X
  • 9781422128923
  • Harvard Business School Press
  • 1 February 2010
  • Harvard Business School Press
  • Paperback (Book)
  • 96
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