Understanding Business Book + PRICE WATCH * Amazon pricing is not included in price watch

Understanding Business Book

Beginning with an introduction to the relationships and principles governing management, this text moves on to examine the cross-functional teams in marketing. Miniprojects are included to help students prepare for effective discussion of particular topics, while practice cases allow students to practice managerial decision making. Career portfolios profile the career development of a recent college graduate, and include specific job descriptions, requirements, earnings potential and growth potential. Global and ethical issues are integrated throughout the text.Read More

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  • 0256140545
  • 9780256140545
  • William G. Nickels, etc., James McHugh, Susan McHugh
  • 1 September 1995
  • Irwin Professional Publishing
  • Hardcover (Book)
  • 694
  • 4th Revised edition
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