Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them Book + PRICE WATCH * Amazon pricing is not included in price watch

Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them Book

An upbeat survey of a range of consumer brands . . . which, the authors argue, are successful because they appeal not just to the material needs of consumers but to their emotional desires--The New Yorker. Illustrated.Read More

from£18.67 | RRP: £11.99
* Excludes Voucher Code Discount Also available Used from £4.14
  • Pickabook

    Michael Silverstein, Neil Fiske

  • 1591840708
  • 9781591840701
  • Michael J. Silverstein, Neil Fiske
  • 2 August 2008
  • PORTFOLIO
  • Paperback (Book)
  • 320
  • Reprint
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