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The Master Switch Book

Apple and Google over the soul of the Internet. With their conflicting vision of information democracy versus corporate autocracy, it is a titanic clash: only one brand will survive, and that brand will shape our future.Read More

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    The Internet Age: an era of unprecedented freedom in both communication and culture. However each major new medium from telephone to satellite television has crested a wave of similar idealistic optimism before succumbing to the inevitable undertow of industrial consolidation. Every once free and open technology has in time become centralized and closed; a huge corporate power taking control of the 'master switch.' Today as a similar struggle looms over the Internet increasingly the pipeline of all other media the stakes have never been higher. Part industrial expose part meditation on the nature of freedom of expression The Master Switch brings to light a crucial drama - rife with indelible characters - played out over decades in the shadows of global communication.

  • TheBookPeople

    From the world's foremost technological historian, Timothy Wu boldly draws the battle line between Apple and Google: at stake is the soul of the Internet, and the winner will shape our future.

  • 1848879849
  • 9781848879843
  • Tim Wu
  • 1 March 2011
  • Atlantic Books
  • Hardcover (Book)
  • 384
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