The Market Research in Practice Series cluster sheet: Market Research in Practice: A Guide to the Basics: 3 Book + PRICE WATCH * Amazon pricing is not included in price watch

The Market Research in Practice Series cluster sheet: Market Research in Practice: A Guide to the Basics: 3 Book

This guide describes the various tools and techniques available to market researchers. It offers practical advice and presents case studies to explain the principles of market research. Chapters discuss topics like research design desk research focus groups depth interviewing observation and sampling.Read More

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  • Blackwell

    This guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers and, through real-life case studies, the basics of market research...

  • Pickabook

    Paul N. Hague, Nick Hague, Carol-Ann Morgan

  • 0749441801
  • 9780749441807
  • Paul N Hague, Nicholas Hague
  • 26 March 2004
  • Kogan Page
  • Paperback (Book)
  • 226
  • New edition
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