The CIM Handbook of Selling and Sales Strategy (Marketing Series: Practitioner) Book + PRICE WATCH * Amazon pricing is not included in price watch

The CIM Handbook of Selling and Sales Strategy (Marketing Series: Practitioner) Book

A guide to the latest thinking in the field of selling, sales management and strategy. The chapter contributors have been chosen for their practical work-based experience in sales as well as their knowledge of selling and sales strategy. A key feature of this book is the coverage of contemporary sales topics such as: key account management; telemarketing; trade marketing; relationship management; commercial negotiations; and information technology applications in sales. The approach taken is to provide actionable ideas, principles, frameworks and suggestions to enhance sales performance.Read More

from£N/A | RRP: £45.00
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0750631163
  • 9780750631167
  • David Jobber
  • 8 October 1997
  • Butterworth-Heinemann Ltd
  • Paperback (Book)
  • 352
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