The 30 Day MBA: Your Fast Track Guide to Business Success Book + PRICE WATCH * Amazon pricing is not included in price watch

The 30 Day MBA: Your Fast Track Guide to Business Success Book

As business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is at its highest. With thorough explanations to describe the current international business environment as well as international case studies which include IKEA, J.D. Wetherspoon, Dell, Amazon and Indian car brand Tato Nano, "The 30 Day MBA in International Business" will boost your knowledge and help you play a more rounded role in shaping the direction of your organization. It covers all the essential elements of international trade and business, including international marketing strategy, managing international organizations and selecting global strategic partners as well as finance, accounting and human resource management. "The 30 Day MBA in International Business" is packed with links to free resources from the top business schools as well an online list of sources to keep you informed on all the key business issues.Read More

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  • TheBookPeople

    Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this fourth edition of the hugely successful The 30 Day MBA shows you how to use key business concepts and tools to assess business decisions and implement strategy. Now with a new concept for each chapter - including crowdfunding, digital marketing, business incubators and the 80/20 principle - The 30 Day MBA also provides coverage of the key optional modules: Mergers and Acquisitions and International Business. New case studies include Chilango, TomTom, Heinz, Hotel Chocolat, Shell, The Card Factory and Addidas among others. Including a range of free online questions and answers that enable you to self-assess your knowledge, this bestselling classroom-free guide is brimming with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students.

  • 9780749475000
  • 9780749475000
  • Barrow, Colin
  • 3 January 2016
  • Kogan Page
  • Paperback (Book)
  • 344
  • 4
  • Book
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