Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding Book + PRICE WATCH * Amazon pricing is not included in price watch

Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding Book

Offers a different approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. This book explains how a company's brand is just as important to 'outsiders', politicians, suppliers, and analysts as it is to company insiders.Read More

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  • ASDA

    Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization.

  • Pickabook

    Mary Jo Hatch, Majken Schultz

  • 0787998303
  • 9780787998301
  • Mary Jo Hatch, Majken Schultz
  • 11 April 2008
  • Jossey Bass
  • Hardcover (Book)
  • 288
  • 1
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