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Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out Book
Agencies need to do for themselves what they do for their clients: build a distinctive brand. But they are usually so eager to be a - full-service integrated agency - that they try to stand for everything. Take a Stand for Your Brand shows how agencies can develop a clear positioning that builds on the agency's unique strengths, differentiates the agency in the marketplace, and makes the agency more intensely appealing to prospective clients.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 1887229256
- 9781887229258
- Tim Williams
- 31 August 2005
- Copy Workshop
- Paperback (Book)
- 213
- 1
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