Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out Book + PRICE WATCH * Amazon pricing is not included in price watch

Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out Book

Agencies need to do for themselves what they do for their clients: build a distinctive brand. But they are usually so eager to be a - full-service integrated agency - that they try to stand for everything. Take a Stand for Your Brand shows how agencies can develop a clear positioning that builds on the agency's unique strengths, differentiates the agency in the marketplace, and makes the agency more intensely appealing to prospective clients.Read More

from£N/A | RRP: £20.75
* Excludes Voucher Code Discount Also available Used from £N/A
  • 1887229256
  • 9781887229258
  • Tim Williams
  • 31 August 2005
  • Copy Workshop
  • Paperback (Book)
  • 213
  • 1
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