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Successful Global Account Management: Key Strategies and Tools for Managing Global Customers Book
Global Account Management (GAM) is a manifestation of a fundamental shift in the way in which people do business. It requires companies to adopt a radically different approach to dealing with their key accounts. If they are to operate as truly global suppliers they must adopt new organizational forms and competencies, implement new systems and procedures, develop new strategic goals, take account of cultural diversity, and above all, either recruit or develop a new type of account manager. This important new book gives practical guidance, along with all the necessary business models, to show them how. Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0749436042
- 9780749436049
- Nick Speare, Kevin Wilson, Samuel J. Reese
- 8 November 2001
- Kogan Page Ltd
- Hardcover (Book)
- 352
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