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Strategic Brand Management Book
Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within.Read More
from£53.98 | RRP: * Excludes Voucher Code Discount Also available Used from £2.99
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Pickabook
Richard Rosenbaum-Elliott, Larry Percy, Simon Pervan
- 019956521X
- 9780199565214
- Richard Rosenbaum-Elliott, Larry Percy, Simon Pervan
- 10 March 2011
- OUP Oxford
- Paperback (Book)
- 320
- 2
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