Strategic Advertising Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Advertising Management Book

Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the develRead More

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  • Pickabook

    Larry Percy, Richard Rosenbaum-Elliott

  • 0199605580
  • 9780199605583
  • Larry Percy, Richard Rosenbaum-Elliott
  • 1 March 2012
  • OUP Oxford
  • Paperback (Book)
  • 450
  • 4
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