Strategic Advertising Campaigns Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Advertising Campaigns Book

This revised text provides the fundamentals of formulating and implementing comprehensive and contemporary communications campaigns. Topics include consumer research methods, media planning, and measuring campaign effectiveness. Annotation copyright Book News, Inc. Portland, Or.Read More

from£13.35 | RRP: £32.99
* Excludes Voucher Code Discount Also available Used from £9.66
  • 0844230154
  • 9780844230153
  • Don E. Schultz, Dennis G. Martin, B. Barnes
  • 1 January 1996
  • McGraw-Hill Contemporary
  • Hardcover (Book)
  • 370
  • 4th Revised edition
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