Service Management and Marketing: Customer Management in Service Book + PRICE WATCH * Amazon pricing is not included in price watch

Service Management and Marketing: Customer Management in Service Book

Examines customer management in service competition and focuses on adopting a service logic in marketing. This book explains how to manage various organizations as a service business. It includes topics such as: service and relationship perspectives; service and relationship quality; and, service management principles.Read More

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  • ASDA

    Professor Gronroos presents the most scholarly and provocative examination of services marketing. This book will challenge companies to rethink how they should manage their services in building their competitive strength and profitability. Gronroos continues as one of service marketing's most original and able thinkers. --Philip Kotler S.C.

  • 0470028629
  • 9780470028629
  • Christian Gronroos
  • 19 January 2007
  • John Wiley & Sons
  • Paperback (Book)
  • 496
  • 3rd Edition
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