Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World Book + PRICE WATCH * Amazon pricing is not included in price watch

Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World Book

"A clear, convincing, anecdotal, often fascinating portrayal not just of Coca-Cola's corporate brilliance, but of how it inveighed its way into the center of American, and world, consciousness."--The Financial TimesRead More

from£N/A | RRP: £12.85
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0887307515
  • 9780887307515
  • Frederick Allen
  • 31 July 1995
  • HarperBusiness
  • Paperback (Book)
  • 544
  • 1st Paperback Ed
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