Scientific Advertising Book + PRICE WATCH * Amazon pricing is not included in price watch

Scientific Advertising Book

Scientific Advertising is an important work on advertising from the early 20th century and is still used today by those learning the basics and more advanced parts of the advertising field. The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. This book covers many important aspects of advertising including how advertising laws are established, mail order advertising, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign.Read More

from£13.48 | RRP: £9.99
* Excludes Voucher Code Discount Also available Used from £22.31
  • 1599869160
  • 9781599869162
  • Claude C. Hopkins
  • 24 May 2007
  • Filiquarian Publishing
  • Paperback (Book)
  • 104
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.