Return on Investment in Meetings & Events: tools and techniques to measure the success of all types of meetings and events Book + PRICE WATCH * Amazon pricing is not included in price watch

Return on Investment in Meetings & Events: tools and techniques to measure the success of all types of meetings and events Book

The Phillips ROI Methodology[trademark] utilizes five levels of evaluation which are essential in determining the return on investment. This title introduces and demonstrates ROI measurement methodology. It addresses the growing demands from stakeholders to prove the value of meetings through data.Read More

from£N/A | RRP: £25.99
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  • Pickabook

    Jack J. Phillips, M. Theresa Breining

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