Redefining Corporate Soul: Linking Purpose and People Book

What separates a company of wage slaves from a corporation filled with motivated, enthusisatic employees? Corporate purpose. Values. Teamwork. Soul. This thoughtful, high-concept book, Redefining Corporate Soul, opens new pathways, instill team values and maximize opportunities from information technology-all creating organizational advantage. The author of the best-selling book Straight Talk for Monday Morning (Wiley, 1990), Allan Cox uses an easy anecdotal style to reflect on what makes people and organizations tick. His uncanny perspectives and unique ideas, developed over more than 30 years working with leading executives, are even more timely in the globally wired world-where misunderstood e-mails, voice mail and faxes, far-flung "virtual" teams and an explosion of new technologies have left managers trying to hold the corporation together. This book delves right into the corproate soul, snagging the critical atoms of the company nucleus, showing by example how to make your company pull together-at the right speed and in the same direction. Redefining Corporate Soul reveals: Why purpose-the soul of the corporation-is paramount in today's business world, and how it can be reclaimed from a misdirected purgatory; How cutting-edge companies like Motoroal have been reborn and renewed-and how an organization can begin to sing the same song; How corporate values enable real teamwork among disparate segments; How to use information technology to build teams and fullfill organizational goals and destiny, not just manage information.Read More