Product Innovation and Technology Strategy Book + PRICE WATCH * Amazon pricing is not included in price watch

Product Innovation and Technology Strategy Book

Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic management, and innovation governance. In this book, two of the worldâ??s foremost experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett, take you step-by-step through the critical phases of developing your own product innovation strategy â?? a master plan for your businessâ??s entire new product effort. No other business authors give you this kind of uncomplicated narrative, informed by significant industry experience and with examples of outside-the-box thinking. This is your guide to setting your company up for dominance in the marketplace.Read More

from£21.74 | RRP: £23.70
* Excludes Voucher Code Discount Also available Used from £10.19
  • 1439252246
  • 9781439252246
  • Robert G. Cooper, Scott J. Edgett
  • 4 September 2009
  • Booksurge Publishing
  • Paperback (Book)
  • 272
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