Preface to Marketing Management (Irwin/Mcgraw-Hill Series in Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Preface to Marketing Management (Irwin/Mcgraw-Hill Series in Marketing) Book

Preface to Marketing Management, Eighth Edition, is praised in the market for its organization, format, clarity, brevity, and flexibility. It is intended to serve as an overview for critical issues in marketing management. The inexpensive, brief, paperback format makes it a perfect fit for schools that wish to assign cases, readings, simulations or to offer a module on marketing management for MBA students. It is also perfect for a school that is implementing a cross-functional curriculum where the students are often required to purchase several texts.Read More

from£59.99 | RRP: £59.99
* Excludes Voucher Code Discount Also available Used from £58.59
  • 0073661511
  • 9780073661513
  • J.Paul Peter, James H. Donnelly
  • 1 July 1999
  • McGraw Hill Higher Education
  • Paperback (Book)
  • 336
  • 8th Revised edition
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