Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success (Wiley Professional Advisory Services) Book + PRICE WATCH * Amazon pricing is not included in price watch

Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success (Wiley Professional Advisory Services) Book

It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.Read More

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  • Blackwell

    Most managers invest their time and energy in trying to make their firms better, when in fact they should also be working to make their firms different'ûFrom Positioning for ProfessionalsWhy are some professional service firms so much more...

  • 0470587156
  • 9780470587157
  • Tim Williams
  • 17 September 2010
  • John Wiley & Sons
  • Hardcover (Book)
  • 188
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