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Permission Marketing: Strangers into Friends into Customers Book
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Blackwell
Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing.
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ASDA
By reaching out to only those individuals who have expressed an interest in learning more about a product permission marketing enables companies to develop lon-term relationships with customers. This text explores permission marketing.
- 0684856360
- 9780684856360
- Seth Godin
- 5 October 1999
- Simon & Schuster Ltd
- Hardcover (Book)
- 256
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