One Click: Jeff Bezos and the Rise of Amazon.com Book + PRICE WATCH * Amazon pricing is not included in price watch

One Click: Jeff Bezos and the Rise of Amazon.com Book

Amazon's business model is deceptively simple: make online shopping so easy that customers won't think twice. Much of it hinges on Jeff Bezos, the CEO and founder, whose unique character and ruthless business sense have driven Amazon relentlessly forward. This title charts Bezos' rise from computer nerd to world-changing entrepreneur.Read More

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  • Penguin

    Buy now with one-click. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a 'happy-go-lucky mogul' and a 'notorious micromanager'.

  • 0670920665
  • 9780670920662
  • Richard L. Brandt
  • 27 October 2011
  • Viking
  • Paperback (Book)
  • 224
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