New Books and Bestsellers April - September 2006: Retailization: Brand Survival in the Age of Retailer Power: 1 Book + PRICE WATCH * Amazon pricing is not included in price watch

New Books and Bestsellers April - September 2006: Retailization: Brand Survival in the Age of Retailer Power: 1 Book

Welcome to the age of the retailer. With annual revenues of $60 billion, Procter & Gamble is the largest brand manufacturer in the world, yet its proceeds are dwarfed by Wal-Mart's $285 billion in annual revenue. Brands no longer control the...Read More

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