Netnography: Doing Ethnographic Research Online Book + PRICE WATCH * Amazon pricing is not included in price watch

Netnography: Doing Ethnographic Research Online Book

This exciting new text is the first to explore the discipline of ‘Netnography’ – the conduct of ethnography over the internet – a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers. The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds, and more. Read More

from£124.20 | RRP: £70.00
* Excludes Voucher Code Discount Also available Used from £N/A
  • 1848606443
  • 9781848606449
  • Robert V Kozinets
  • 18 December 2009
  • Sage Publications Ltd
  • Hardcover (Book)
  • 232
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