Net Gain: Expanding Markets Through Virtual Communities Book + PRICE WATCH * Amazon pricing is not included in price watch

Net Gain: Expanding Markets Through Virtual Communities Book

Building relationships with customers has been a buzz phrase in many business circles for years. Now John Hagel and Arthur Armstrong declare that's not enough. They make a strong case that business success in the very near future will depend on using the Internet to build not just relationships, but communities. The payoff, they maintain, will be phenomenal customer loyalty and high profits. But, they warn, this race will definitely go to the swift. Here's a cyberspace book that could make your business future. Not everyone agrees with Hagel and Armstrong, but with stakes so high they deserves a serious reading.Read More

from£12.87 | RRP: £17.99
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  • ASDA

    Identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. This book offers numerous real-world scenarios and lessons for building value and creating competitive edge.

  • Blackwell

    Net Gain is the first book to identify where the next level of value lies on the Internet. Hagel and Armstrong lay out the first economic model quantifying the revenue potential and the investment required to build a successful virtual community.

  • 0875847595
  • 9780875847597
  • John Hagel Iii, Arthur Armstrong
  • 1 January 1997
  • Harvard Business School Press
  • Hardcover (Book)
  • 235
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