McQuail's Mass Communication Theory Book + PRICE WATCH * Amazon pricing is not included in price watch

McQuail's Mass Communication Theory Book

The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the Internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.Read More

from£90.45 | RRP: £67.00
* Excludes Voucher Code Discount Also available Used from £129.87
  • 1412903718
  • 9781412903714
  • Professor Denis McQuail
  • 19 April 2005
  • Sage Publications Ltd
  • Hardcover (Book)
  • 624
  • Fifth Edition
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