Marketing the Moon: The Selling of the Apollo Lunar Program Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing the Moon: The Selling of the Apollo Lunar Program Book

Marketing the Moon In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the "Tomorrowland" ...Read More

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  • Blackwell

    In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government...

  • Foyles

    One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed...

  • 0262026961
  • 9780262026963
  • David Meerman Scott, Richard Jurek
  • 25 April 2014
  • MIT Press
  • Hardcover (Book)
  • 176
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