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Marketing the Arts Book
Offers the various ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding and consumer culture theory. Marketing the Arts offers new and exciting...Read More
from£63.43 | RRP: * Excludes Voucher Code Discount Also available Used from £3.23
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Pickabook
Daragh O'Reilly (Editor), Finola Kerrigan (Editor)
- 0415496861
- 9780415496865
- 27 April 2010
- Routledge
- Paperback (Book)
- 328
- 1
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