Marketing for Hospitality & Tourism Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing for Hospitality & Tourism Book

Designed specifically with the hospitality and travel student in mind, this text provides practical examples and applications that illustrate the major decisions marketing managers face in their efforts to balance objectives and resources against needs and opportunities in the global market.Read More

from£29.63 | RRP: £25.95
* Excludes Voucher Code Discount Also available Used from £6.39
  • 0133956253
  • 9780133956252
  • Philip Kotler, etc., John Bowen, James C. Makens
  • 1 December 1996
  • Pearson US Imports & PHIPEs
  • Hardcover (Book)
  • 704
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