Marketing and PR: From Product Branding to Catwalk Show (Fashion Files) Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing and PR: From Product Branding to Catwalk Show (Fashion Files) Book

This text examines the importance of promotion and presentation in the fashion industry, from its use as an amateur tool to its development as a multi-media professional industry. Specific examples include: The Body Shop, Levis, Chanel, Versace, Armani, Savile Row. Lynn Franks and Liz Hurley.Read More

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  • 0713483342
  • 9780713483345
  • Maria Costantino
  • 30 September 1998
  • Batsford Ltd
  • Paperback (Book)
  • 96
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