Marketing Tourism, Hospitality and Leisure in Europe (Tourism and Hospitality Management Series) Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Tourism, Hospitality and Leisure in Europe (Tourism and Hospitality Management Series) Book

This is the most comprehensive text available in marketing from a European perspective for students of tourism, leisure and hospitality management. In addition to European case studies, the book looks at all aspects of marketing from a European viewpoint and considers differences in consumer behaviour between European countries. The text is supported by 29 real-life case studies, group and individual student exercises, and adopts a student-centred learning approach throughout.Read More

from£27.99 | RRP: £27.99
* Excludes Voucher Code Discount Also available Used from £6.09
  • 1861523033
  • 9781861523037
  • Horner
  • 5 September 1996
  • Thomson Learning
  • Paperback (Book)
  • 736
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