Marketing: The Core (Mcgraw-Hill/Irwin Series in Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing: The Core (Mcgraw-Hill/Irwin Series in Marketing) Book

MARKETING: THE CORE, 1/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 7/e, but in a shorter, more concise package. The Core distills Marketing's 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester/quarter. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that's equally kind to both the eyes and the pocketbook. The Core is more than just a baby Kerin; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.Read More

from£22.00 | RRP: £47.13
* Excludes Voucher Code Discount Also available Used from £9.62
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