Marketing Scales Handbook: Compilation of Multi-Item Measures for Consumer Behavior and Advertising v. 4 (Marketing Scales Series) Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Scales Handbook: Compilation of Multi-Item Measures for Consumer Behavior and Advertising v. 4 (Marketing Scales Series) Book

All new or new uses of previously developed scales in consumer behavior and advertising that appeared between 1998 and 2001. 654 scales are presented along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher. This volume includes two indices: by author and by publication.Read More

from£56.68 | RRP: £41.99
* Excludes Voucher Code Discount Also available Used from £18.34
  • 1587992051
  • 9781587992056
  • Gordon Bruner II, Karen James
  • 1 January 2005
  • Texere Publishing
  • Hardcover (Book)
  • 842
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