Marketing Research (6th ed) Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Research (6th ed) Book

The book is designed to help both managers and researchers understand and appreciate marketing research, when it can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results. It includes thorough coverage of the most advanced and current marketing research methodologies, pointing out their limitations as well as their potential for enhancing research results.Read More

from£37.12 | RRP: £27.50
* Excludes Voucher Code Discount Also available Used from £10.42
  • 0471170690
  • 9780471170693
  • David A. Aaker, V. Kumar, George S. Day
  • 24 November 1997
  • John Wiley & Sons
  • Hardcover (Book)
  • 776
  • 6th Edition
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