Marketing Professional Services Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Professional Services Book

In this thoroughly revised and updated resource, the authors make complex marketing concepts easy to grasp and ready to put into action. Beginning with an in-depth look at the role of marketing in any profession, they go on to cover the marketing process--from market analysis and service positioning to creating a promotion mix and implementing the marketing program--with targeted advice for business, legal, design, and medical professions.Read More

from£95.78 | RRP: £80.95
* Excludes Voucher Code Discount Also available Used from £15.90
  • 0135576202
  • 9780135576205
  • Philip Kotler, Paul N. Bloom
  • 14 May 1984
  • Prentice Hall
  • Hardcover (Book)
  • 350
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