Marketing Planning: Principles Into Practice Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Planning: Principles Into Practice Book

Marian Burk Wood's in-depth knowledge of marketing planning is brought to life in this new book which offers a no-nonsense practical approach to the topic."Read More

from£68.79 | RRP: £44.99
* Excludes Voucher Code Discount Also available Used from £4.32
  • Product Description

    This new text leads students step-by-step through the process of preparing a realistic, practical and effective marketing plan. Principles are presented in the context of application, with 24 cases (such as Ryanair, Ciba Speciality Chemicals, HSBC, Orange, Danone and Ducati) and dozens of Marketing in Action extended examples. Students can sharpen their marketing skills by studying the detailed sample marketing plan in Appendix 1 and gain hands-on experience in developing marketing plans using the Marketing Plan Pro software included with this text.

  • 0273686798
  • 9780273686798
  • Marian Burk Wood M.B.A.
  • 13 May 2004
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 379
  • 1
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.