Marketing Management: Text and Cases (McGraw-Hill/Irwin Series in Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Management: Text and Cases (McGraw-Hill/Irwin Series in Marketing) Book

This is a Harvard casebook that is appropriate for the rigorous end of the spectrum in Marketing Management courses. The overall framework of this text is clean and easy to follow, focusing more on strategy in covering the marketing process and less on research and implementation. This makes the discussion of the marketing mix much more coherent for professors to teach and students to learn.Read More

from£101.99 | RRP: £101.99
* Excludes Voucher Code Discount Also available Used from £30.00
  • 007249980X
  • 9780072499803
  • Robert J. Dolan
  • 1 August 2001
  • McGraw-Hill Higher Education
  • Hardcover (Book)
  • 512
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