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Marketing Management: Resource Based Approach for the Hospitality and Tourism Industries (Resource based series for hospitality & tourism) Book
Provides the basis for a complete marketing course or module for students of hospitality and tourism. The integrated guide leads the reader through the course. Each chapter includes review questions, extension questions and practical exercises.Read More
from£18.88 | RRP: * Excludes Voucher Code Discount Also available Used from £18.99
- 0304329266
- 9780304329267
- Richard Teare, etc., Stephen Calver, Jorge Costa
- 10 November 1994
- Cengage Learning EMEA
- Paperback (Book)
- 64
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