Marketing Communications: Engagement, Strategies and Practice Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Communications: Engagement, Strategies and Practice Book

"Marketing Communications: engagement, strategies and practice "uses theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to the subject. Unlike most competing texts that describe the How' behind Marketing Communications, this book provides the Why' behind Marketing Communications. This book is suitable for students studying Marketing or Business Studies at undergraduate level, postgraduate students on Marketing related programmes, and it is the essential text for those studying the Professional Diploma module, Marketing Communications.Read More

from£63.43 | RRP: £46.99
* Excludes Voucher Code Discount Also available Used from £3.45
  • 0273687727
  • 9780273687726
  • Chris Fill
  • 24 August 2006
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 952
  • 4
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