Marketing Communications: Contexts, Strategies and Applications Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Communications: Contexts, Strategies and Applications Book

For undergraduate and postgraduate/ MBA marketing communications/corporate communications courses. Also essential for CIM Diploma students studying for the Marketing Communications Strategy unit. The Third edition of Fill's best selling, theoretically strong marketing communications text provides a comprehensive introduction to the subject and is widely adopted on CIM and undergraduate programmes. The text is written around two main themes: Integrated Marketing Communications and relatioonship marketing.Read More

from£53.98 | RRP: £38.99
* Excludes Voucher Code Discount Also available Used from £3.22
  • 0273655000
  • 9780273655008
  • Chris Fill
  • 30 October 2001
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 824
  • 3
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