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Marketing Channels (The Prentice Hall international series in marketing) Book
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0131913468
- 9780131913462
- Anne Coughlan, Erin Anderson, Louis W. Stern, Adel El-Ansary
- 29 December 2005
- Prentice Hall
- Paperback (Book)
- 624
- 7
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