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Marketing Across Cultures (Culture for Business Series) Book
* Excludes Voucher Code Discount Also available Used from £4.50
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Blackwell
There are many examples where success at a local level has failed to translate into international success and this is mainly because of the different tastes and preferences of the customer in different destination cultures. All marketing activity...
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Foyles
Marketing Across Cultures is a cornerstone book in the Culture for Business series. The books in this series address the most important current business issues from a...
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Pickabook
Fons Trompenaars, Peter Woolliams
- 1841124710
- 9781841124711
- Fons Trompenaars, Peter Woolliams
- 20 August 2004
- Capstone
- Paperback (Book)
- 354
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